Holly Smith-Williams

Holly Smith-Williams has over 15 years writing experience for print and web. Her main purpose as a writer is to make information sparkle and come alive. If she hasn't engaged the reader - then she hasn't done her job. Whether she's writing about a historic event or selling a toilet - it's got to be interesting and excite the audience. Most of her freelance copywriting projects have involved planning and producing copy for print and web. The main focus of many projects is translating boring, technical jargon into interesting and relatable copy for a wider audience to understand. "Good copy and creative content strategy is a key component for increasing customer conversion. For most organisations, their website is the very first interaction a customer will experience - so the copy needs to communicate successfully," says Holly. Previous freelance copywriting projects involved planning and producing copy for two large engineering providers for the utility markets. Both projects were for print and web. Holly has also written and edited copy for businesses including an online hair and lifestyle magazine, an electrical company's website and brochure, and copy for a domestic abuse charity. She currently writes two blogs. Mean Mother Cooker, a family recipe blog, which has had over 500,000 views. Holly also writes a blog called Am I Zombie Fit, which is a diary of becoming mentally and physically fit for the upcoming zombie apocalypse! Blogging has given her a great understanding of SEO and conversion. "I have spent time refining and shaping Mean Mother Cooker, which has a very low bounce rate and was number one on Google for "flatbread recipe". Jamie Oliver has since pushed me down to number four! I am also number two on Google for "drop scone recipe". Proving good copy really does increase SEO," says Holly. She has embraced Google Analytics and looks for changing trends and progress on the weekly report. Holly has a passion for finding creative solutions to further business and drive sales. She is reliable, flexible and deadline focused. She is also experienced in social media for business (Twitter, Facebook, Pinterest, and Google +), email marketing and PR. Samples of her work can be found on www.hollysmithwilliams.com  

Writing, cooking, eating, zombie dodging!